New York, New York. A recently posted memo at the world-famous Ad Agency, BBOD, has created quite a stir among young agency staffers. The now infamous memo was prominently taped to the retro refrigerator in the third-floor break room. It simply read, "Please be advised. Each cup of coffee now costs a quarter. Place your 2 bits in the jar located next to the Percolator. Thanks." While the cost of coffee is not significant, the concept is. Apparently, the memo does not meet internal standards. "Listen. Everything we do here at BBOD is awesome. Even internal memos about coffee must be awesome. Whoever did this will be caught. They will be publicly humiliated. And most likely fired." says Chief Creative Director Helms Helmutson. "Conceptually speaking, the memo needs to be ironic to be cool. It must mean it without showing it. Do you know? Like, show a gazelle with no bones, a Maserati missing its tires or a coffee cup with disgusting fungus growing out of it. Something like that. Don't literally say that you need money for coffee. That's lame. Imply it so that people aren't quite sure what you want. They will feel guilty and not sure why. That's the secret to good creative. And spend 5 days on it, please. We have standards." Ah yes, Helms. We have much to learn.