For over 15 years, a pot has been simmering. A slowly rising, highly invisible, virtually silenced "clash of clans" in the ranks of designers and art directors across the country. Sure, if you weren't around for the early days of the popular-performing Performas or the Great Power Computer debacle of '98, you might not even know the mounting frustrations. But there it sits. Lurking. Watching. Waiting for you to make the simplest of mistakes. Then you mutter it to yourself. "Apple Z." Like a lightning bolt shot across the table filled, open-air concept, the laughter begins. "What was that? Apple what? Apple Z? Don't you mean Command Z, Grandpa?" Well, today is your day, my old creative pal. Today, you walk tall. Today, you take your apple back and tell all those beard-grooming, pant rolling, smelly hipster designer wannabes to go "Apple A. Delete. Apple Tab. Apple Q". That will show them who the real boss is! Editors note: We apologize for our writer's outburst. Bill may have had a little too much apple brandy in his morning coffee.