Portland, Oregon. Elmer Fudgenoodler, a graphic design intern for Sputnik Unlimited Creative Inc., believes he has decisively deciphered the elusive "magic" behind the perfect logo design. After completing his whopping 2nd logo assignment, Elmer tweeted a campaign of Tik Toks that caught our eye. While not shaking around in an incoherent babbling of bodily movements, Elmer says the secret sauce to a perfect logo design is a lot simpler than what you might think. "Listen, dudes. Just do what I do. First, type out the client's name in Illustrator. Then, toggle through every font you have loaded, and just rando stop on one. Go fast, and it feels like some weird animation. If that doesn't work, change the type to Helvetica Neue and use two different weights. After that, it's gravy. Google "icon + the industry" of the client. Image trace the 3rd thing that pops up. Slap the two together and booyah! " Ah, the wisdom of youth. Thanks, Elmer. We'll give it a try.