In a recent survey conducted by the Survey Institute of Walla Walla, WA, 96% of graphic designers, 78% of art directors, and 63% of creative writers want to take those ultimate wiz-bang steps of becoming their agencies Creative Director. In a self-aggrandizing twist, the survey also found that 98% of all creative directors "say" they wish they were still graphic designers, art directors, or creative writers. "Trust me. This ivory tower has cracks." says one anonymous CD. "Sure, the pay is great. And the prestige is fun. And the perk of everyone following your lead is a blast. But, having your own assistant to field your calls and book your golf meetings gets old. And I only get to work on the clients that I want to. I don't work on the tough ones that challenge me anymore. I have to leave those to my team so that they can learn the ropes. And, when I leave at 5pm and see all those folks sticking it out, having fun burning the midnight oil while I take the client out for steak and seafood? Man, that makes me nostalgic. I miss that comradery. There's only so much lobster one person can eat." Yep, that's true. There is only so much one person can take.